Predictive sales engineering

Daniel Carrillo

Sales Manager | BDM | Revenue Architect for SaaS in Mexico

Language
🇬🇧 English 🇪🇸 Español 🇮🇹 Italiano
Full CV / Contact danielcarrillo.com.mx
Strategic Partner Context

Samsotech International

Global Leader in Identity & Compliance Solutions | samsotech-id.com

Global Presence

Offices in UAE, US, UK, Mexico, Spain & Singapore

9,460+ installations · 147+ countries · 24/7 support

Passport & ID Scanners
Paperless & Mobile Check-in
Compliance (GDPR, Local Laws)
Hospitality · Casinos · Healthcare · Government
"Bridging technologies, innovation and business — adding significant value across industries where identity verification and compliance are critical."
0

churn reduction (%)

+ ARR growth 30%
0

forecast accuracy ↑

3 months after dashboard
0

reporting time reduction (%)

real-time KPI cockpit
0

NRR target (12 months)

Mexico pilot · unit economics
The New SaaS Strategy – Mexico 2026

From legacy playbooks to
Mexico-First Revenue Engine

Adapt & Localize

Replace “Land & Expand” with OXXO payments, CFDI invoicing, LFPDPPP data residency & Spanish-first support. Peso pricing is non-negotiable.

RLG > PLG

Relationship-Led Growth: Mexican B2B buyers demand confianza (trust) & referrals. We sell through partners & executive presence, not just product-led funnels.

Profitability via NRR

Prioritize Net Revenue Retention (NRR) over raw ARR. Reduce churn with AI-driven CRM + expand existing accounts through service-led growth.

Strategic Market Position & Value Proposition

The Mexico Market Entry Playbook

1. Adaptation over translation
Peso pricing, WhatsApp sales funnel, 60-90 day cycles & face-to-face closing lunches.
2. Data-driven localization
Churn analysis by CDMX vs MTY, extended service hours, CAC/LTV for Mexican SMEs.
3. Confianza CRM & ZOPA negotiation
Track trust milestones, reciprocal concessions, joint events. Pilot with 5 logistics firms in GDL → 90% NRR in 12 months.

Outcome commitment: Positive unit economics & 90% NRR within first year + scalable blueprint for Mexico.

Experience & Engineering DNA

Osdems Industrial · Sales Manager

  • Architected real-time KPI dashboard (HTML/CSS/JS + Power BI) → 12 KPIs across 7 categories → forecast accuracy +22%, reporting time -85%.
  • Integrated P&L dashboards for executive visibility on pipeline health & profitability drivers.
  • Forged strategic alliances & joint ventures, building forward pipeline in industrial sector.

Seica · Business Development Manager

  • Precision market-expansion for advanced test solutions; captured share in Mexican automotive PCB.
  • Channel partner enablement (technical sales tools, co-engineering) amplified lead gen.
  • Transition to subscription-driven models → 30% ARR lift, 18% churn reduction.
Continental (7+ yrs) Lean Six Sigma, OEE 85+%, ISO/TS 16949 — process excellence foundation.
Sales Tech Stack & AI Innovation
  • CRM: Salesforce, HubSpot, Odoo + CPQ tools
  • Predictive analytics (Python, SQL, Power BI, Power Query)
  • ETL automation + custom API integrations
  • AI-driven sales workflows (lead scoring, churn prediction)
  • SPIN, MEDDIC, Challenger, Sandler, Value Selling certified
Languages

🇪🇸 Native | 🇬🇧 English C1/C2 | 🇮🇹 Italian advanced

Education & Certifications

B.Sc. Industrial Engineering | Lean Six Sigma Green Belt | Sales Diploma (TEC) | Advanced AI for Sales Analytics (ongoing)

PGDM-informed strategic pillars

Top 5 focus: Mexico SaaS leadership

International Marketing · Sales Management · Negotiation · Consumer Behavior · CRM + Statistics

International Marketing

4Ps adaptation: Product (CFDI/Spanish UI), Price (Pesos/OXXO), Place (channel partners), Promotion (WhatsApp + local events).

Sales Management

Pipeline velocity, hybrid inside/field sales, 60-90d cycles. Forecast accuracy via Power BI & AI-based churn signals.

Negotiation Skills

ZOPA mapping, reciprocal concessions, confianza tracking. Long lunch closes, not adversarial.

Consumer Behavior

Risk-averse, collectivist buying groups. Social proof, multi-stakeholder validation, local references.

CRM & Business Statistics

Predictive dashboards, cohort analysis, CAC/LTV by region. Real-time churn risk and NRR optimization.

For the executive committee

3 critical questions to unlock Mexico success

1. CAC payback period tolerance? — 6, 12 months or longer? defines our investment phasing.
2. Local legal support for LFPDPPP + CFDI? — data privacy & e-invoicing: will I source partners or is it ready?
3. First 2–3 channel partners in Mexico? — Integrators, resellers to borrow trust & accelerate GTM.

Ready to build Mexico’s #1 SaaS growth engine

Let’s align Samsotech’s GTM with data-driven localization, trust-based sales & predictive analytics. I bring the playbook + execution.

Full CV / QR Contact danielcarrillo.com.mx contacto@danielcarrillo.com.mx
+33 1174 4584 · Guadalupe, Jal. · Available for strategic session